I’ve spent more than twenty years of my career building my real estate empire (always in fabulous shoes of course) and I’ve come to learn that the traits needed for women who wield power in business are a bit different than the traits required for men. We girls bring emotions, femininity, community, and style to the businesses we build. So, what are the 6 beautiful traits of women who run kick ass businesses?
Confidence: Women who act like they know their stuff are always taken seriously. It’s important to note that confidence and cocky are opposite ends of the spectrum. Confidence is about being sure of your personal value proposition as well as the solutions you bring to the table, while also being open to listening to new ideas or suggestions. Confidence is about knowing your stuff but having the intellect to realize that you don’t have all the answers.
Cooperation: Often times, women in business, are extremely good at juggling many balls in the air. Not only are they managing priorities at the office, but many also have to shuttle kids between sports and pack school lunches each the morning. It’s for this reason, I find that women are often times much more open to taking help and cooperation from others. Women who run kick ass businesses realize that not only does it take a village to raise a family, it takes one to run a company too.
Mentorship: Women who run massive businesses usually have great mentors and they make great mentors too. These are women who find successful entrepreneurs who have blazed the trail already and who are willing to offer guidance to those who are looking to do the same. As Former Secretary of State Madeline Albright once said, “There’s a special place in hell for women who don’t help other women.” Small businesses may be built alone, but empires are built by people helping people.
Creativity: There’s an art to building big, beautiful businesses, and as such it takes a creative mind to think outside the box. Creativity is a must when it comes to making ends meet on tight budgets or tapping into invisible resources to achieve your dream.
Empathy: Women who lead big businesses have empathy. They not only listen to what is going on in the lives of team members, they do their best to really understand, and to feel what they are feeling. Empathy is required because in every human interaction, there are two conversations taking place; the dialogue on the surface, as well as the undertone of conversation that is detected through emotion, body language, and nuances of tone and voice pitch. Building empires isn’t about having lots of employees, it’s about knowing, understanding, and feeling them.
Quiet Resilience: The best entreprenettes are the ones that can take a punch. They can get knocked down over and over in business, and they just keep getting back up. Building and leading a business takes guts, determination, and thick skin. The road to success is rife with disappointments and failures. Achieving the dream often comes down to one’s ability to keep getting back up. While men must be resilient in business, women must garner it quietly. For women, not only is it necessary to keep getting back up, but to do so without complaining about the pain.